Our Story

Idée is a boutique put up and managed by a mother-and-daughter team. The label is inspired by their shared love for beautiful clothes and accessories. They consider Idée as a gift to others like them who want to break away from the usual. Idée partners with designers whose share the same vision for creating unique clothes, hats, bags, and accessories. All these make Idée a destination boutique for individuals who seek style, quality, and feel comfortable expressing themselves through fashion.